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Vitimin Water 10 not really 10 4/15/2009

There have been a lot of free deals on the Glaceau Vitamin 10 water going around lately so I thought you might find this interesting.

Walletpop has pointed out that the popular water replacement Vitamin Water 10, a new low calorie drink has pitched itself as a great source to get your vitamins with fewer calories. The only problem with this claim is that a bottle of Vitamin Water 10 comes packed with 25 calories, not 10 calories.

Despite being sued for misleading consumers once this year Glaceau is branding its 25-calorie drink as Vitamin Water 10, opting to come clean on the nutrition label by breaking a bottle into 2.5 servings.
Thankfully you won't have to do the math to figure out what the vitamin content is since; it's plainly listed in both per serving and per bottle increments. The drink's whitepaper (pdf) -- yes it has a whitepaper -- even refers to calories by serving but vitamins by bottle further muddling the true caloric content.

The new Vitamin Water 10 bottles even sports a handy list of things you can do to work off the calories contained within, per serving of course.

To make it a little more consumer friendly we decided to carry the listed calorie burning activities out to cover the entire bottle, in case you can't just drink 8 ounces.

To burn the calories in a bottle of Vitamin Water 10 you'll need to:
Brush your teeth 5 times
Take a 25 minute nap
25 minutes of online "dating" (is this a euphemism?)
25 minutes of window shopping

While not outlandish, these activities require a bit more time than the label would have you believe.

Click here to read the full article.

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